Last week, we published a case study on Hobby Lobby International, a Brentwood, Tenn., company that makes and sells remote-controlled products, such as model airplanes and boats, and their accessories. For years, the company has been mistaken for Hobby Lobby Stores, a national art and craft supply chain with more than 600 stores.
In 2012, that brand confusion escalated from a distraction to a potential liability when Hobby Lobby Stores filed a lawsuit over the Affordable Care Act provision requiring employers to provide coverage for all forms of contraception as part of employee health insurance. That case went before the Supreme Court in March, and a ruling is expected by June.
Read more at NYTimes .
In 2012, that brand confusion escalated from a distraction to a potential liability when Hobby Lobby Stores filed a lawsuit over the Affordable Care Act provision requiring employers to provide coverage for all forms of contraception as part of employee health insurance. That case went before the Supreme Court in March, and a ruling is expected by June.
Read more at NYTimes .
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